The 2015 ad:tech London conference saw the most disruptive forces in global marketing, technology and media tackle the issues that are defining the industry's future.

CMOs, CEOs, digital leaders and technology pioneers revealed how key players are investing in media, content, data, programmatic, tech innovation, native advertising, mobile and data to realise a new dawn of engaging, effective and efficient marketing.

A lively mix of keynotes, panels, case studies and candid interviews across three dedicated theatres provided all the latest thinking, trends and insight to put our attendee's strategies on-track in 2016.

See below the schedule for what to expect in 2017.

Day 1
Tuesday 13th
October 2015
Day 2
Wednesday 14th
October 2015
Day 1
9:30 - 10:00
ad:tech opens
10:00 - 10:40
(Keynote) Innovation, ecommerce and digital leadership: Transforming Nestlé
Conference Room 1 (Live stream to Central Lounge)
Global Head of Digital & Social Media
10:45 - 11:10
(Keynote) AI, computer vision and the future of the brand experience
Conference Room 1
Founder & CEO
11:10 - 11:35
Break
11:35 - 12:00
Re-wiring Sharp: Using digital to drive brand, product and business transformation
Conference Room 1
President & CEO
11:35 - 12:00
Distinguishing between hype and need-to-know consumer tech trends
Conference Room 2
11:35 - 12:00
5 must-watch mobile marketing innovations
Summit Theatre 1 (Show Floor)
Marketing Director
Global Director – Digital Marketing
Global Managing Partner and UK Chairman
12:05 - 12:20
The future of programmatic:Orchestrated dialogues
Conference Room 1
12:05 - 12:20
Creating evocative digital experience via visual content
Conference Room 2
Managing Director, POPSUGAR Europe
12:05 - 12:20
From programmatic buying to programmatic testing
Summit Theatre 1 (Show Floor)
CEO and Founder
12:25 - 12:50
The power of relevance, making creative connect
Conference Room 1
Director – EMEA
12:25 - 12:50
Creation, curation, distribution: How content innovation is boosting brands
Conference Room 2
Head of Digital Engagement
CEO & Co- Founder
SVP Business Development
Global Brand Director
12:25 - 12:50
Ethics: The saviour of brands and consumers?
Summit Theatre 1 (Show Floor)
Founder and Creative Director
12:55 - 13:10
From paper and paste, to data and digital: How ad tech is transforming the OOH sector
Conference Room 1
12:55 - 13:10
Putting more brand spend in your pocket
Conference Room 2
Chief Operating Officer, TGI
12:55 - 13:10
Creativity and gamification: The secret source of engagement?
Summit Theatre 1 (Show Floor)
13:15 - 13:40
Connecting data and content in marketing strategy
Conference Room 1
13:15 - 13:40
Keeping ahead of trends: How to keep up as a marketer
Conference Room 2
Department Manager – Marketing
13:15 - 13:40
What can brands learn from the Conservatives 2015 election campaign?
Summit Theatre 1 (Show Floor)
Digital Director
13:40 - 14:25
Lunch
14:25 - 15:00
(Keynote) How can CEOs support marketing transformation?
Conference Room 1 (Live stream to Central Lounge)
15:00 - 15:20
Break
15:20 - 15:50
China: 5 things you need to know about marketing to a digital nation
Conference Room 1
15:20 - 15:50
How can we make native a more successful part of the marketing mix?
Conference Room 2

MD - International
Head of Creative Solutions EMEA
Managing Director and Publisher
Creative Director of Method
15:20 - 15:50
Connecting content and brands to drive youth engagement
Summit Theatre 1 (Show Floor)
SVP Innovation
15:55 - 16:10
Live in the moment, advertise in the moment: Discover how moment marketing is helping brands to personalise their campaigns in real-time
Conference Room 1
Managing Director EMEA
15:55 - 16:10
Beacon powered mobile customer engagement
Conference Room 2
Founder
15:55 - 16:10
How to use social intelligence to inform your business decisions
Summit Theatre 1 (Show Floor)
Agency Lead
16:15 - 17:00
(Panel) Agency CEOs debate: How is disruption shaping the future complexion of the agency?
Conference Room 1
16:15 - 17:00
How can brands become more agile by adopting a startup culture?
Conference Room 2
CEO and Founder
Founder and CEO
Founder
Managing Director
16:15 - 17:00
(Panel) Tactics to ease the omnichannel attribution headache
Summit Theatre 1 (Show Floor)
Head of Marketing Analytics
Global Digital Marketing Manager
Senior Manager
Managing Partner
17:05 - 17:45
Brands, ethics and Silicon Valley culture: Exploring the dark side of the digital economy
Conference Room 1 (Live stream to Central Lounge)
Critic & Author
18:00 - 23:00
ad:tech Party @ Notting Hill Arts Club with DJ Norman Jay MBE
Day 2
9:30 - 10:00
ad:tech opens
10:15 - 11:00
(Keynote) How are marketing and consumer trends conspiring to re-wire the agency-client relationship?
Conference Room 1 (Live stream to Central Lounge)
11:05 - 11:35
Data and content, brand and performance, sales and marketing: Why talent is critical
Conference Room 1
Global Digital Director
11:05 - 11:35
Humanising tech: How John Lewis is adding emotion to advertising
Conference Room 2
Innovation Manager
Client Business Director
11:05 - 11:35
(Panel) Selecting advertising and marketing technology: Performing due diligence and investing in the right innovation for your brand
Summit Theatre 1 (Show Floor)

Head of Digital Asset Management
Director, Global Asset Management
DAM Product Owner, M&S.com Development
Principal Analyst and Managing Partner
Managing Director
11:35 - 11:50
Deep social insight: The secret of mining text and visual social media data for valuable business intelligence
Conference Room 1
Managing Director
11:35 - 11:50
Serving on (and off) centre court: How evian activated media in real-time at Wimbledon 2015
Conference Room 2
Commercial Director, EMEA
Digital Planning Director
11:35 - 11:50
Programmatic planning before programmatic buying: Harnessing the power of social media, internet of things and mobile for marketing to the customer of one
Summit Theatre 1 (Show Floor)
Head of Marketing Analytics and Data Science
11:50 - 12:15
Break
12:15 - 12:45
Driving consumer experience and value beyond core products
Conference Room 1
Marketing Director
12:15 - 12:45
(Panel) Programmatic: Concerns, excitement and kick-starting investment
Conference Room 2
Global Head of Digital Media
Head of Media
Digital Lead NUK & I
Commercial Director
12:15 - 12:45
Using technology to drive live event brand experience
Summit Theatre 1 (Show Floor)
Senior Marketing Manager
Head of Digital Creative and Innovation
12:45 - 13:00
Dead at 24 minutes! The art of disposable content
Conference Room 1
Co-Founder & Managing Director
12:45 - 13:00
Human behaviour in a digital age
Conference Room 2
Strategy Chief & Partner
12:45 - 13:10
Amazon on the future of performance marketing
Summit Theatre 1 (Show Floor)
Global Head of Ecselis
Amazon Business Development Director
13:00 - 13:30
Investing in the future of the industry
Conference Room 1

Marketing Director
Chief Investment Officer
Director
Co-Founder
13:00 - 13:30
Optimising your social media investment
Conference Room 2
Marketing Director
CEO & Founder
Head of Digital Marketing and Social Media
Marketing and Innovation Director
13:00 - 13:30
Implications of the Internet of Things for the future of brand communications
Summit Theatre 1 (Show Floor)

Implications of the Internet of Things for the future of brand communications

While consumers cosy up to disruptive digital service providers such as Uber and AirBnB, digital advertising is being battered by adblocking on one side, and troublesome reporting concerns on the other.

The IoT promises to deliver whole new dimensions of intelligent service, but the same intelligent automation that it drives will sharply reduce consumers' dependence on screens.

What must brands do in order to come out ahead of this multiple tsunami?
Marketing Futurist and Strategist
13:30 - 14:25
Lunch
14:25 - 15:10
Marketing for people in a multichannel world
Conference Room 1 (Live stream to Central Lounge)
Global CMO & CCO
15:10 - 15:30
Break
15:30 - 17:00
The Next Big Thing pitches
Conference Room 1
15:30 - 16:00
Transforming the museum: placing mobile & AR at the forefront of the culture experience
Summit Theatre 1 (Show Floor)
Director of Communications
16:30 - 17:00
Can agile marketing deliver more than just content?
Summit Theatre 1 (Show Floor)
Digital Marketing Communications Manager
16:30 - 17:00
(Keynote) Driving innovation on a global scale: Embracing new tech and re-wiring partnership
Conference Room 1 (Live stream to Central Lounge)
VP Brand & CEO
Managing Partner
17:30 - 17:40
ad:tech closes