The 2015 ad:tech London conference saw the most disruptive forces in global marketing, technology and media tackle the issues that are defining the industry's future.
CMOs, CEOs, digital leaders and technology pioneers revealed how key players are investing in media, content, data, programmatic, tech innovation, native advertising, mobile and data to realise a new dawn of engaging, effective and efficient marketing.
A lively mix of keynotes, panels, case studies and candid interviews across three dedicated theatres provided all the latest thinking, trends and insight to put our attendee's strategies on-track in 2016.
See below the schedule for what to expect in 2017.
Implications of the Internet of Things for the future of brand communications
While consumers cosy up to disruptive digital service providers such as Uber and AirBnB, digital advertising is being battered by adblocking on one side, and troublesome reporting concerns on the other.
The IoT promises to deliver whole new dimensions of intelligent service, but the same intelligent automation that it drives will sharply reduce consumers' dependence on screens.
What must brands do in order to come out ahead of this multiple tsunami?